Video Transcript
Which of the following is not a
source of primary data? Option (A) focus groups, option (B)
personal investigation, option (C) telephone calls, option (D) questionnaires, or
option (E) research journals and newspapers.
We can recall that we can
categorize data into two different types. Primary data is new information
which is collected and organized directly by the researcher. Secondary data is public or
existing information which is collected and organized by others. Focus groups, personal
investigation, telephone calls, and questionnaires are tools that researchers can
use to collect data directly. Using any of these tools will lead
to new information collected and organized by the researcher themselves. So they are all sources of primary
data.
However, if we look at statement
(E), research journals and newspapers contain data which has been collected and
organized by others. This means that these will both be
sources of secondary data. Research journals and newspapers
are therefore not a source of primary data.
