Senior Digital Marketing Specialist

Cairo • Egypt

We’re looking for a highly motivated and experienced individual to plan, execute, and optimize marketing designs and activities to establish and maintain our brand’s presence in both the national and international digital markets.


  • Crafting a digital presence strategy through planning, development, and execution of marketing strategies to meet Nagwa’s goals and to reach the maximum ROI
  • Utilizing a range of techniques including social media, paid search, SEO, online advertising, and email campaigns to drive demand
  • Coordinating with different teams to create the content needed to promote new products and ensuring consistent messaging, positioning, and branding across multiple marketing channels
  • Applying data-driven approaches to analyze, predict, and optimize marketing campaigns
  • Reporting to management in a timely manner regarding campaigns’ optimization and follow-up plans
  • Coordinating customer service, making recommendations based on customer requirements, ensuring prompt response and efficient use of the team’s resources, and referring technical inquiries to the appropriate party

Qualifications & Work Experience

  • 3+ years of documented experience in digital marketing
  • Working in digital education or the high-tech sector is a plus (give links to profiles as examples)
  • Excellent writing skills in both English and Arabic
  • Excellent knowledge of current online marketing concepts, strategies, and best practices
  • Experience in B2C marketing is a plus
  • Demonstrable experience in crafting content, both graphics and text
  • Experience in digital marketing and social media platforms and their marketing capabilities and trends

Job Behavioral Competencies

  • Excellent communication and interpersonal skills
  • Accuracy and attention to detail
  • Initiation and creative thinking
  • Ability to multitask and work under pressure
  • Problem-solving skills
  • Critical thinking skills

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